However, there is a thing called “light strategy component” that makes the game ideal for free play. Playing this game is similar to engaging with an ordinary slot machine. Players who engage in Lucky Cruise can enlist their Facebook friends and ask for help and collect “lucky charms” – the prizes offered instead of cash. This game application is a hit among Facebook users and is called “Lucky Cruise.”

During the following year, the company joined forces with LAG (Large Animal Games) and incorporated many of its own slot games into themes revolving around cruise ships. A year later, players who were aged 18 years and above could access WMS’ online games in the United States. By 2010, the company started offering its real money casino games to people over 18 years of age in the United Kingdom. The Williams Interactive slot catalogue also includes the G+ series - a set of video slots, poker games, mechanical reels, video lottery terminals, and the Community Gaming network of interconnected real money slots. Since video games are appealing to younger players who are on the lookout for challenging experiences mentally as well as physically, as well as women who are over 50 years of age, WMS has capitalized on this fact and created some truly fantastic machines that incorporate flat LCD display screens, full-color animated images, and surround sound systems to deliver a variety of experiences. They are now one of the most respected online gaming developers around and are present at several of the world's best online casinos.Ī close look at the gaming products designed by WMS will point to changing demographics – a phenomenon that reflects the ever changing trends in the gambling industry.

With such a rich history and a long way traveled, the natural next step was for WMS to venture into online gambling. The field services, development, and sales offices are located across the US, while its international facilities are situated in many countries including Australia, Canada, India, China, South Africa, Mexico, Spain, the Netherlands, Argentina, Austria, and the UK. WMS derives 70 percent of its revenues from customers in the US. With the introduction of Reel ‘em In, WMS displayed its ingenuity by launching multi-coin and multi-line secondary bonuses.Īs time passed, the company began to come up with other licensed themes, starting with Monopoly, and thus significantly increased its sales as well as profits. Since the latter stages of the nineteenth century, the themes of the reels of mechanical slots were limited to horseshoes, the Liberty Bell, fruits, card suits, black bars, and stars and bells.

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